Why Staying Dry Outdoors Just Got More Complicated
If you’ve bought a waterproof jacket, tent, or rain cover recently, you might have noticed some new words on the labels: “eco-conscious,” “PFAS-free,” and “sustainable.” These aren’t just marketing trends. They reflect a real and important change in the way outdoor gear is made — one that’s creating both exciting improvements and a few unexpected problems for brands, retailers, and outdoor adventurers alike.
Why We’re Rethinking Waterproofing
For years, the gold standard for waterproof gear relied on chemical treatments called PFAS — short for per- and polyfluoroalkyl substances. These synthetic chemicals were excellent at repelling water, oil, and stains. That made them perfect for rain jackets, tents, and ski pants that had to perform in tough, wet conditions.
But there’s a serious downside. PFAS are often called “forever chemicals” because they don’t break down in nature. Instead, they stay in the environment — in soil, rivers, oceans — and have been found in wildlife and even human bloodstreams. Research shows some PFAS can build up over time in our bodies and may affect our health, including hormone levels and immune function.
Because of this, many countries are starting to ban or restrict the use of PFAS. Outdoor gear brands have responded by working quickly to replace them with safer alternatives.
Brands Are Stepping Up — With New Materials
Outdoor companies around the world have started using PFAS-free waterproof coatings and membranes. These new technologies still keep water out, but they use different chemistry that’s less harmful to people and the planet.
- PFAS-free DWR coatings: Help water bead up and roll off the fabric surface.
- Alternative membrane systems: Often polyurethane-based, allowing breathability and waterproofing without PFAS.
These systems are improving fast. However, switching isn’t always simple. Many outdoor lovers are finding their new gear behaves a little differently.
What’s Changing for the User?
You might not notice a difference right away, but there are a few key changes that affect how you use and care for modern waterproof gear:
| Issue | What You Might Notice | Why It Happens |
|---|---|---|
| Wetting Out | Your jacket or tent might soak up water instead of beading it, sometimes even on the first use | PFAS-free coatings can be more sensitive to rain intensity — especially in heavy, prolonged downpours — and often wear off faster without regular care |
| More Frequent Cleaning | Dirt and sweat affect performance quicker | PFAS-free coatings are more sensitive to buildup |
| Extreme Weather Performance | Some gear may struggle with very heavy rain | Alternatives are catching up, but still improving |
| More Care Needed | Maintenance is more important to keep gear effective | Older gear needed less frequent upkeep |
Looking After Your PFAS-Free Gear
If you’ve invested in PFAS-free gear, taking proper care of it makes a big difference. Here’s how:
Wash with care
- Use a specialist cleaner (like Nikwax or Granger’s).
- Avoid regular detergent — it can damage coatings.
- Wash when needed, especially if gear is dirty or sweaty.
Reproof regularly
- Use spray-on or wash-in DWR treatments.
- Reapply every few months if used often.
Dry it right
- Air dry fully after washing or use.
- Use low-heat tumble drying to reactivate coatings — check care labels first.
What About Tents and Packs?
Waterproofing changes affect more than just clothing. Tents, dry bags, and packs are evolving too:
- Tent flysheets need occasional waterproofing treatments.
- Packs may use water-resistant fabric instead of coatings.
- Dry bags use welded seams and waterproof materials, often without chemical treatments.
Why This Matters
Choosing PFAS-free gear supports better health and environmental outcomes:
- Less pollution in rivers, oceans, and drinking water.
- Safer working conditions for factory workers.
- Better long-term impact on ecosystems and human health.
The Road Ahead
The outdoor gear industry is rapidly improving PFAS-free technologies. Every season, new products emerge with better durability, water repellency, and performance — without harmful chemicals.
It’s one of the biggest innovations since waterproof breathable gear was first introduced, and it’s a necessary step toward a more sustainable future.
At Outdoor Action
We’re proud to stock gear that supports this shift. Whether you’re replacing an old jacket or upgrading your shelter, our team is here to help you find gear that’s better for both you and the planet — and to show you how to care for it properly.
Stay dry. Stay informed. And stay committed to protecting the places we love to explore.